Two Big Parties. One Lofty Goal.



With $3.72 billion impact annually, South Dakota’s beef industry is one of the driving forces behind our economy. Now we’re working to help end one of South Dakota’s biggest problems: Hunger. The South Dakota Cattlemen’s Foundation is pleased to announce the third annual Prime Time Gala – an upscale banquet dinner at the Sioux Falls Convention Center and county music concert at the Denny Sanford PREMIER Center featuring superstar, Toby Keith and special guests, The Swon Brothers and Chase Bryant.

All proceeds from the concert, gala auction and raffle will support Feeding South Dakota as well as a new scholarship program. We believe in the mission of Feeding South Dakota – and we believe in promoting beef as a healthy part of a balanced diet. We also recognize that the future of the beef industry lies in the youth who have a sincere interest in the industry. With our new scholarship program, amounts $4000, $3000, $2000, $1000 will be awarded to four students from South Dakota enrolled in any post-secondary institution in South Dakota. Click here for details on this new scholarship program. 

Now’s the time! It’s prime time to have you join us in our mission.


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Live Concert

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  • Toby Keith
  • Special Guests Chase Bryant
  • and The Swon Brothers
  • Saturday, June 25, 2016 at 7:30pm
  • Denny Sanford PREMIER Center
    Get Tickets!

Beef Banquet

Sold Out
  • 4:30 – 5:30 PM:   Registration & Social Hour
  • 5:30 – 6:30 PM:   Dinner & Presentation
  • 6:30 – 7:15 PM:   Live Auction & Closing
  • 7:30 – 11:00 PM: Concert at Denny Sanford PREMIER Center
  • 11:00 PM: After Party at Sioux Falls Convention Center

Feeding South Dakota provides emergency food assistance to thousands of people in any given week and hundreds of men, women and children every day.  Annually, Feeding South Dakota distributes 12.3 million pounds of food, providing hunger relief to all 66 counties in South Dakota.  Every single week, Feeding South Dakota assists in providing temporary food assistance to approximately 21,000 hungry individuals and families — including a weekend BackPack Program distributing food to more than 5,500 eligible children in Sioux Falls, Rapid City and 20 surrounding communities. One of the most critical needs of Feeding South Dakota is securing protein to distribute to those in need. Funding from the Prime Time Gala will ensure that hungry individuals have access to protein, providing them with a healthy diet.


2016 Event Sponsors

We Value the Commitment

Thank YOU!

Prime Time Gala Gallery

We had a GREAT time (again)!

Look though our photos and the fun that we had.


Staying Overnight?

Rooms at the Sheraton Sioux Falls have been blocked for the South Dakota Cattlemen’s Foundation Prime Time Gala for June 24 & June 25 at a special rate. Take advantage of special rates only available to guests of the Prime Time Gala and the convenience of the hotel being attached to the Sioux Falls Convention Center & Denny Sanford PREMIER Center. Rooms are booking fast! This special pricing is only available until May 20, 2016.

Sheraton Sioux Falls & Convention Center
1211 N. West Avenue
Sioux Falls, SD 57104
Phone: (605) 331-0100

Sheraton Room Reservations

Contact Us

Get in Touch with Us

South Dakota Cattlemen’s Foundation 215 E. Prospect Pierre, SD 57501 605.945.2333

Copyright © 2015 SD Prime Time Gala. All rights reserved.

South Dakota Cattlemen’s Foundation
215 E. Prospect
Pierre, SD 57501